The Art of Cheese
Castello is an international cheese brand with a large portfolio of cheeses. The brief was to showcase the skill and craftsmanship that goes into their cheeses and elevate the range by showcasing the individual characteristics and creating bespoke art installations that bring to life the campaign idea of ‘art you can eat’. Pop-up stores appeared in major cities across Europe and the U.S, bringing the campaign idea of ‘Art you can eat’ to life.