KFC Core Packaging

KFC has long been known for it’s secret recipe but for some time now the British public didn’t seem to care much anymore about those famous 11 herbs and spices. People didn’t believe it was real chicken or cooked fresh every day. So the task was to bring this story to life on packaging and make sure everybody knows that KFC isn’t made the easy way, it’s made the hard way. Using hand made stamps to add to the authenticity as well as hand drawn lettering created by Alison Carmichael.

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