Smirnoff Sodas
Drinks such as Smirnoff Ice have long been on the decline, the artificial flavourings and taste, and the high sugar quantity are no longer what consumers are looking for. So Smirnoff created Smirnoff Sodas, more sophisticated and intriguing flavour combinations and a lot less sugar. Showcasing these unusual flavour combinations in the most thirst quenching and delicious way as well as reassuring consumers that even though they’re low in sugar they still taste amazing.