Crafted Refreshment by KFC
KFC has a long history of hand made taste appeal through it’s fried chicken, creating food that has stood the test of time for over 70 years. I was tasked to build on this heritage by creating an in store experience for a new craft drinks offering, driving reappraisal of the brand by offering something unique, ownable and different from the rest of the QSR sector. A bespoke drinks fount and supporting materials were created.